John Maltman – CEO, E Fundamentals

  • Former VP at PepsiCo, with a career spanning at P&G, Asda Walmart, consultancy and now a B2B tech company, CEO John Maltman has led fast and profitable growth in a range of marketing services for global FMCG brands. In 2015 he left corporate life to apply his client-side knowledge to help brands win online with a category approach to eCommerce analytics, telling colleagues: ‘The market needs it, it doesn’t exist, so we’ll create it.’

    Presentation Synopsis:

    As the online channel continues to develop rapidly, how can buyers and manufacturers meet their commercial targets whilst maintaining their customer experience across multiple retailers? In this presentation, CEO John Maltman will look into…


    • The key elements of a profitable eCommerce strategy that will increase your online market share
    • The new solutions and tools that will help your business deliver profitable category growth
    • Forecasting future trends; where are we now and how do we prepare for what’s coming


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